Advertising and partnerships
Discuss display advertising, data use and scoped evaluations with us. Paid placements must be identifiable and must not change measured provider data.
Commercial boundaries
Advertising exposure is separate from data conclusions
Available for discussion
4 itemsDisplay advertising
Agree on placement, creative and campaign duration.
Sponsored content
Disclose the commercial relationship; do not present it as independent testing.
Data use
Define available data, permitted use, scope and updates.
Scoped evaluations
Agree on targets and methods in advance; report the observed results.
Readers should be able to distinguish commercial placements from data.Disclosure rules
Not for sale
4 itemsFabricated measurements
Do not invent latency, success rates or probe results.
Advertising disguised as independent ranking
Distinguish placement, editorial ordering and calculated ranking.
Hidden commercial relationships
Sponsorship disclosure is not optional.
Paid removal of accurate adverse data
Errors can be corrected; accurate facts cannot be hidden through payment.
Advertising exposure is separate from data conclusions
Why placement and data are separate
Advertising helps providers get discovered; measurements help readers evaluate performance. Provider claims about pricing or protection must also remain distinct from observed results.
Advertising exposure is separate from data conclusions
Disclosure rules
Readers should be able to distinguish commercial placements from data.
- Use clear labels such as “Ad”, “AD” or “Sponsored” for paid advertising.
- Sponsored articles should disclose the relationship visibly, not only in a footer.
- A board may use editorial ordering. Position alone does not imply better measured performance; consult its explanation and metrics.
Partnership options
Display advertising
Provide creative, destination links, target regions and dates to discuss a placement. You must have rights to the assets and accurately represent the product.
Sponsored content
Agree on the topic and disclosure first. Claims still require evidence, and the published content must retain a clear commercial label.
Data use
Specify the fields, use case and update frequency so availability and licensing can be confirmed. API quotas or full raw samples are not assumed to be included.
Scoped evaluations
Define targets, regions, duration and deliverables before assessing feasibility. Reports disclose the commissioning relationship, test conditions and limitations.
Discuss a partnership
Include the partnership type, campaign dates, target regions and creative. Pricing, scheduling and deliverables require confirmation.
Last revised 2026-09-14